India's first everyday protein · Launching 2026

Everyday
Protein. Before whey, there was food.

Protein you can have every day. Not on gym days. Not on workout days. Just every day. With chai, at your desk, instead of a biscuit. Made from roasted Bengal gram — the way India has eaten for 3,000 years.

Protein 7–10g per serve
Format 40g Sachet
Status Coming 2026
VYV Sachets — Classic, Masala, Chocolate
Scroll
Who It's For

Not for athletes.
For everyone who eats.

Whey markets to muscle. VYV markets to mornings. To office desks, to mothers, to grandparents, to working professionals — to anyone who eats food and wants more protein in their day.

07:00 — 09:00

Working professionals

The 4 PM slump. The instead-of-biscuit moment. The walk-to-the-pantry pause that should mean nutrition, not just chai.

10:00 — 14:00

Parents & mothers

Quick nutrition you make for yourself — not just for the kids. A glass with water between morning chores and afternoon errands.

All day

Older adults

Familiar, trusted, easy to digest. Sattu is what their parents drank. We've just made it cleaner, more convenient, and modern.

Anytime

Health-conscious millennials

Clean label, whole-food, no isolates. Not another supplement that lives in a gym corner — actual food, in actual sachets.

08:00, 16:00

Students

Affordable energy before class and between meals. ₹40–50 a serve is biscuit pricing, not supplement pricing.

Every day

Anyone who eats

Every age. Every meal. Every day. If you eat food, you need protein. We just made it as easy as opening a sachet.

45 Crore+

Urban Indians who could use more daily protein. Not 2-3 Crore gym-goers. That's our market.

The Story

India had the answer
long before the world had the question.

Whey isn't ancient nutrition. It's a 60-year-old industrial by-product from cheese-making, repackaged as a supplement. Sattu — roasted Bengal gram — is what farmers ate before fields. What soldiers carried into battle. What mothers fed their children.

It is India's original everyday protein. We are not inventing anything. We are simply giving it the format and the brand it always deserved.

3,000+
Years of heritage
100%
Whole-food protein
0
Isolates or concentrates
The Range

Three flavours.
One everyday habit.

Each variant is real food first, flavour second. No added sugar. No isolates. No nonsense. Built to be eaten daily.

VYV
Before whey, there was food
Classic
Everyday Protein
Net Quantity 40g
Classic
7g protein
For the morning glass.

The original. Lightly salted, gently spiced, deeply familiar. A clean canvas of roasted gram — the way grandmothers made it. With cold water, milk, or chaas.

Rock Salt Black Pepper Roasted Cumin Daily
VYV
Before whey, there was food
Masala
Everyday Protein
Net Quantity 40g
Masala
7g protein
For the afternoon reset.

Bold, savoury, alive. A confident jeera-chilli profile with notes of black salt and dried mint. For the 4 PM slump or the post-walk pause.

Jeera Black Salt Mild Chilli Savoury
VYV
Before whey, there was food
Chocolate
Everyday Protein
Net Quantity 40g
Chocolate
10g protein
For the evening glass.

Deep, dark, dessert-grade. Real cocoa, a touch of jaggery, soft warmth of cinnamon. The treat that's actually food. With warm milk, anytime.

Real Cocoa Jaggery Cinnamon Higher Protein
Why Sattu

The most overlooked
superfood on the planet.

01

Complete Protein

All nine essential amino acids in a single plant source. The kind of complete that most plant proteins try to fake with blends.

02

Slow-Release Energy

Low glycaemic index. No spike, no crash. Sustained fuel for office mornings, school runs, or long afternoons.

03

Naturally Iron-Rich

Significant iron content in a single serving. Critical for energy and immunity — especially for Indian diets that often run low on iron.

04

High Fibre

Supports digestion and keeps you full longer. Sattu is famously gut-friendly — a quality most processed protein powders simply cannot offer.

05

Easily Digestible

Unlike whey isolates that bloat or irritate, sattu sits well even on sensitive stomachs. Pre-cooked, ready to absorb. Made for daily use.

06

Zero Artificiality

No isolates. No concentrates. No artificial sweeteners. Just roasted Bengal gram and real, recognisable spices. Food, not a formula.

A Day With VYV

Protein, five times a day — without thinking about it.

Most Indians get protein only at meals. Between meals, it's biscuits and chai. VYV fills the gap. A sachet at 11 AM. Another at 4 PM. With water, with milk, with anything.

No event. No occasion. No workout required. Just everyday protein.

"It's not a supplement. It's just food — in a form that fits how you actually eat."
07:00 AM
With your morning chai. Or instead of it.
Classic · with water
10:30 AM
The mid-morning slump. Solved.
Classic · with milk
01:00 PM
Light lunch companion. Or lunch itself.
Masala · with chaas
04:00 PM
Replace the biscuit. Honestly, just replace the biscuit.
Masala · with cold water
07:30 PM
Pre-dinner, post-walk, post-anything.
Chocolate · with warm milk
The Shift

Whey is for gym days.
VYV is for every day.

The Old Way
Whey Protein
  • Built for the 5% who go to the gym
  • Occasional, event-based — pre/post workout
  • ₹150/serving — unaffordable as a daily habit
  • Imported, processed isolates
  • Clinical, gym, supplement aesthetic
vs.
VYV
Everyday Protein
  • Built for the 95% who don't
  • Daily, habitual — with chai, instead of a biscuit
  • ₹40–50/serving — designed to be eaten daily
  • Roasted Bengal gram. Whole food.
  • Food aesthetic — sits next to chai, not vitamins
Coming 2026

Want to taste it
before everyone else?

We're sampling with select corporate partners, retailers, and distributors ahead of our public launch. If that's you — write to us. We'll send samples, share commercial terms, and explore how we can work together.

Request Samples Explore Partnership
Email partnerships@vayyimpex.com
Phone +91 84470 15499
Founder

Aditya Shekhar